The paid media agency your growth targets have been waiting for.

No cookie-cutter strategies built on weak foundations. No agency learning curve. Just senior experts who build sophisticated cross-channel growth engines across Meta, Google, TikTok and other channels.

Trusted by leading brands who demand excellence including:

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Flexcar logo in bold black letters on a white background.
TruConnect logo with stylized circular design next to the brand name.
"Dave" logo in black bold letters with a registered trademark symbol.
Magellan Jets logo featuring a stylized airplane.
Black text "ELYSIUM" on a white background
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The word "NOÉMIE" in black capital letters on a white background.

WE GOT YOU

The days of “set it and forget it” are over

Your paid media investment deserves better than basic optimizations and generic reporting. We bring senior-level expertise to every aspect of your program – from foundational setup to advanced testing methodology.

Sophisticated cross-channel optimization & analysis

Tired of last-click attribution hiding your true winners? We work with your existing measurement stack (Northbeam, Triple Whale, Rockerbox and others) to understand the real impact of each channel. Get clarity on how your channels work together, not just in isolation.

Strategic budget allocation across channels

We don't just manage campaigns – we help quarterback your entire paid media strategy. From budget allocation to emerging channel opportunities, you get a strategic partner who thinks holistically about growth.

Custom testing frameworks that reveal what actually works

Our single-variable testing framework eliminates the guesswork. We isolate exactly what drives performance – from audience segments to creative elements. The result? You know precisely why something works, so we can double down on winners.

Regular performance deep-dives with actionable insights

No generic performance updates here. Get regular, proactive insights from experts who understand the relationship between channels and can spot opportunities others miss. We come prepared with real recommendations, not just data dumps.

CASE STUDY

How We Helped Eberjey Scale While Improving Efficiency (Yep, Both)

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When luxury loungewear brand Eberjey wanted to scale their Meta ads without sacrificing efficiency, we didn't just increase budgets – we got strategic. By implementing sophisticated audience segmentation and diversifying content delivery across placements, we drove 30% more revenue while actually improving ROAS by 15%.

An example of our diversified content strategy? Stories and Reels placement delivery soared 48% year over year.

Increase in revenue from Meta

30%

Improvement in Return on Ad Spend (ROAS)

15%

In our current portfolio, the average Customer Acquisition Cost decreased by 60% in the first 6 months of management

OUR APPROACH

Effective performance marketing takes discipline and expertise that most agencies don't have.

Our approach to advertising combines data-driven strategies with creative insights. We ensure your brand reaches the right audience at the right time.

Foundations First

First, we audit your current setup and create a custom game plan based on your specific goals and opportunities.

Test and Optimize

Using our proven methodology, we systematically test and optimize your campaigns across channels.

Scale What Works

We double down on winning strategies and expand into new channels strategically, always keeping efficiency in mind.

Analyze and Adapt

Regular reviews (as in, daily) ensure we're constantly improving and adapting to changes in the market (which also feel daily).

OUR TEAM

We're not your typical agency (thank goodness)

Remember the last time you got sold by a senior strategist, only to get handed off to a junior account manager? Yeah, we hate that too. That's why our founders are in the trenches with you every day, treating your budget like it's our own. The transparent expertise you need without the insane overhead.

Michael Skehill, Co-Founder of Gradient Media Group
Nolan Melia, Account Strategist at Gradient Media Group
Mike Zappulla, Co-Founder of Gradient Media Group
Tori Michienzi, Account Coordinator at Gradient Media Group
Matt Pacheco, SVP of Paid Search at Gradient Media Group

Ready to transform your paid media performance?