Your performance marketing strategy deserves better than 'set it and forget it'.
Unlike traditional agencies that sell you the dream team but deliver the B-team, with Gradient Media Group you work directly with experienced leaders who've managed over $100M in paid media spend.
OUR SERVICES
Full-Funnel Performance Marketing That Actually Performs
We don't just push buttons and hope for the best. Our team of senior paid media experts develops data-driven strategies across channels to acquire and retain customers profitably.
Full-Funnel Social Advertising Services
Make the most of your social ad spend across Meta, TikTok, Reddit, and emerging platforms. Our methodology focuses on single-variable creative testing and audience insights that drive real performance improvements.
Dynamic Paid Search Advertising Strategies
Capture high-intent traffic and optimize your search presence across Google, Bing, and YouTube. We specialize in sophisticated keyword strategy and landing page optimization to maximize ROAS.
Cross-Channel Campaigns to Maximize Outcomes
Stop working in silos. Our holistic approach ensures your paid media works together, not against each other. We quarterback budgets across channels to find the most efficient path to growth.
From Mobile Apps to Ecommerce, We Scale Growth Across Industries
Whatever your vertical, we've cracked the code on scaling paid media profitably. Our approach works across ecommerce, subscription services, mobile apps, and any other lead generation goals.
OUR METHODOLOGY
We drive growth through systems, not guesswork
Our Foundations First Framework ensures we maintain what's working while systematically improving performance.
We cut CAC 40% for a major weight loss brand (that you definitely know)
CASE STUDY
When we took over paid social for well-known weight health brand, we identified significant optimization opportunities across their international campaigns.
By applying our methodical testing framework and deep cross-channel expertise, we reduced customer acquisition costs by 40% across three markets in just three months. This dramatic improvement in efficiency enabled us to scale their spend by 25% while maintaining the improved CAC, driving both cost savings and growth simultaneously.
Decrease in Cost Per Acquisition (CPA)
40%
Increase in conversions across international markets
111%
CASE STUDY
Driving efficiency for mobile banking app Dave
By implementing our rigorous testing methodology and optimizing budget allocation, we helped Dave grow their customer acquisition efficiently without increasing spend.
Increase in paying users while maintaining flat ad spend year over year
10%
The Gradient Media Group team opened our eyes to a new way of approaching paid social. Their focus on simplicity and transparency has leveled-up our game, helping to deliver significant year over year CTR, CVR, and CPA improvements despite crazy CPMs.
10/10 would recommend.
Gabi Arnay, VP Performance Marketing, WW