About Gradient Media Group
With a combined 25 years experience in Digital Marketing, Gradient Media Group has seen the evolution in strategy as tools and platforms adapt to a changing environment. As experts in Consumer Acquisition via Digital Marketing, Gradient Media Group is your partner in scaling your business and achieving growth goals, regardless of the size of your company. With experience working across Fortune 500 companies, startups, and everything in between, GMG has the expertise and strategy you need to reach your goals.
Meet the Team
Co-Founder | Michael Skehill
Co-Founder | Mike Zappulla
Account Strategist | Nolan Melia
SVP of Paid Search | Matt Pacheco
Account Strategist | Katie Panopolous
Account Coordinator | Tori Michienzi
How We Win
Apples to Apples Takeover π
Takeover the existing account with an apples to apples approach, minimizing change at the onset to ensure a smooth transition.
Build a Foundation π§±
Add your pricing strategy. Be sure to include important details like value, length of service, and why itβs unique.
Implement Quick Wins β©
Once weβve established a baseline, introduce quick wins derived from the audit.
Launch & iterate π
Through single-variable testing, use data to drive future testing.
FAQs
Which channels do you operate across?
Paid Social and Paid Search, Video & Display. Specific channels include: Facebook, Instagram, Snapchat, TikTok, Pinterest, Twitter, LinkedIn, Reddit, Google, Bing, and Youtube,.
What is the average length of time you work with a partner?
Typical client retention is ~18 months
What types of verticals do you service?
LeadGen, App Install, Subscription, E-commerce, & Education.
"The Gradient Media Group team opened our eyes to a new way of approaching paid social. Their focus on simplicity and transparency has leveled-up our game, helping to deliver significant year over year CTR, CVR, and CPA improvements despite crazy CPMs. 10/10 would recommend.β
β Gabi Arnay, VP Performance Marketing at WW
Case Studies
We drive performance wins following takeover
Implement Quick Wins and Build a Foundation for Long-Term Growth π
Averaging a ~60%+ drop in Channel reported CPA, 12 months post-takeover